With our in-house award winning designers, we recognize the fact that usability, functionality and visualization are three of the most important factors when designing interfaces or web sites. Using this strategy, we work with you to ensure that your messaging and marketing goals are realized with the designs we create.
Our process, which has been thoroughly developed and streamlined over the years, focuses on gathering as much of your company’s information through our pre-development survey before the design is started. By adhering to this practice we’re able to develop a design concept that will meet both your expectations and your marketing goals.
We offer the following services, customized to fit your company’s needs and budget:
Two resources for expanding quality content throughout your web site are Blogs and RSS Feeds.
A Blog, which is a contraction of the term “web log,” is a type of web site that allows you to display and manage your content with regular entries written by your company and monitor comments posted by users. Blogs have increased in popularity over the years because they allow users to easily update content and apply that content to opt-in e-mails or even social media campaigns. They’re a great source for keyword rich terms and work in conjunction with your web marketing strategy.
RSS feeds, which stands for Really Simple Syndication, are used to pull in content and articles from other sites to be displayed as a resource for your web site audience. This is a good way to add valuable content to your site without having to allocate resources to write it. These feeds can also be developed to send your web articles or content to other web sites, which allows for enhanced SEO optimization.
We work with the follow open source Blogs and RSS Feeds:
Social Media has grown rapidly in popularity, but while Social Media tools are easily accessed and abundant, proper planning is still required. The use of tools like Twitter, LinkedIn and Facebook can enhance your marketing efforts, with your web site acting as your central marketing hub. The content posted with these tools can also be integrated into Blogs and RSS feeds, automatically streamlining your content development efforts.
One of the most important parts of a web site is the content. We provide web content development services such as site map development, content planning, writing, editing and keyword analysis.
Another service we offer our clientele is web site maintenance. Through this service, we’re able to provide you with recommendations to reach your marketing goals, make simple text updates as well as add additional pages of content to help in your SEO efforts. We provide this service to all new and existing clients even if we didn’t develop your web site.
Our maintenance services include:
IDS specializes in building mobile apps for all platforms and now, IDS is using a new robust technology that allows the development of your mobile application for for all three common platforms using one agile development method. This method provides the ability for IDS to develop for all three common platforms quickly, which saves you time and money.
Search Engine Optimization(SEO) & Social Media Marketing(SMM):
A web site is the most important component of your company’s marketing plan. It’s the central hub for your messaging efforts and should have all other marketing materials allocated to it. As web technology has progressed over the years, it has yielded many tools to be used in conjunction with your web marketing efforts, such as social media, Blogs and RSS feeds to name a few. Taking advantage of these resources and holding true to current and effective web practices, IDS’s web design and development solutions are customized to meet your needs.
The way we communicate with you as a client is extremely important and can determine the success of a project. It also happens to be one of our core values. Without effective communication, we would not be successful as a company. We believe that everyone at IDS should be excellent communicators. Yes, even developers. While our lead developers oversee projects, we don’t add a project manager or insulate you from the development team. Our developers will give regular updates on the status of the project and have a two-way dialog with you about priorities and changes. We start with an understanding of your project and can deliver builds to you daily, ensuring that we are on track with every project from the beginning.
Weird + Useful = Significant : That’s the digital marketing equation. We help you add it up, every day. We pull digital disciplines together, from SEO to SMM to Content Strategy, and make them work to build your brand, improve revenue, and meet your goals.